Grand Strategy

MARKET DEVELOPMENT

Marketing existing products to relevant clients, by boosting distribution channels, in addition to advancing the contents of advertisement and promotion.

PRODUCT DEVELOPMENT

Improving existing products substantially, besides creating or offering new but related products, marketed to current clients through established channels.

INNOVATION

Involving innovation in the various managerial and operational practices, to deliver higher value to all related stakeholders.

GROWTH

Accessing market needs, enhancing knowledge of clients’ behavior, and improving effectiveness of promotion.

CONCENTRIC DIVERSIFICATION

Departing from the existing base of operations, by acquiring a separate business with synergetic possibilities; counterbalancing the strengths and weaknesses of the two businesses.