Marketing existing products to relevant clients, by boosting distribution channels, in addition to advancing the contents of advertisement and promotion.
Improving existing products substantially, besides creating or offering new but related products, marketed to current clients through established channels.
Involving innovation in the various managerial and operational practices, to deliver higher value to all related stakeholders.
Accessing market needs, enhancing knowledge of clients’ behavior, and improving effectiveness of promotion.
Departing from the existing base of operations, by acquiring a separate business with synergetic possibilities; counterbalancing the strengths and weaknesses of the two businesses.